With internet and social media replacing so much face to face talk our reliance has moved to online communities for information – information that can not always be verified as being accurate.
Honesty and Trust
A friend told me about a recent experience at accomodation that received overwhelmingly positive reviews on Trip Advisor but turned out very different in his experience.
Trip Advisor claims to be proactive in taking down fake reviews. There is a conflict of interest on the part of Trip Advisor because they receive money from hotels and favourable reviews earn money for hotels. An alternative to Trip Advisor, TripExpert.com, contains verified expert reviews. Unfortunately, experts don’t visit every corner of the globe…yet.
Providing a right of reply
The exception to this positive-review-avalanche is Product Review. Product Review gives businesses the chance to respond to negative reviews and so acts as a quasi-mediator. The result is that the negative reviews outnumber the positive reviews on Product Review.
We used to learn about places and products by talking to people, the closest way we can get this in the online world is user forums.